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W Magazine February 2016
The notion of mommy-daughter dressing generally conjures up visuals of head-to-toe matching, pastel dependency, or even worse, a child in a downsized version of Mom’s overly sophisticated outfit. The designer Abeer Al Otaiba is looking to change that with SemSem, her Women and Girls ready-to-wear line that debuted at Bergdorf Goodman on Tuesday, February 9, with a lunch hosted by longtime friends Lorraine Schwartz and Blake Lively.
WWD February 2016
“What’s interesting about SemSem is you don’t get that very literal ‘mommy-and-me look,’ like if you were walking down the street wearing the collection, it wouldn’t look like ‘Oh God, what are those people doing?’ That’s embarrassing!’” Lively said. “Instead they echo similar fabric or beading so you can actually match without, well, matching.” Shop the Cream Hend Top.
Elle February 2016
Tuesday morning, actress/fashion icon Blake Lively and jewelry queen Lorraine Schwartz hosted a lunch to celebrate SemSem, a mother-daughter fashion line created by Abeer Al Otaiba. "I created this line partly for my three-year-old daughter, and it means a lot to me that she has many women who can set great examples for her, not just in [fashion] but in life." Check out the Hannah Bomber Jacket worn by Blake Lively.
Daily Mail January 2016
As one of the faces for L'Oreal Paris and Gucci, it’s hardly surprising she is known for her super chic feminine style. So upping the ante, Blake Lively turned heads as she attended a glamorous luncheon wearing the Layla Embroidered Jumpsuit, held in honour of SemSem founder Abeer Al Otaiba, in New York on Tuesday afternoon.