Celebrities love to wear SemSem! Check out our latest newsworthy mentions.

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Elle Magazine, April 2017

Read the compelling story behind Abeer Al Otaiba, Founder and Creative Director of SemSem, on how her daughter, Samia, was her inspiration for launching SemSem, that features looks for Girls such as the Naya Ruffle Dress and coordinating Women’s outfit, the Jasmine Bell Sleeve Top.

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L'Oréal Galentines Day Soirée February 2017

Blake Lively wore SemSem’s Gharam Short Dress that features a mock neck, full length sleeves, and a pleated mini skirt, to the L’Oreal Paris Paints + Colorista launch event in New York City as she celebrated Galentine’s Day. 

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Toast to Young Hollywood February 2017

Lydia Hearst wore SemSem’s Camille Asymmetrical Draped Top to the Vanity Fair and L'Oreal Paris Toast to Young Hollywood hosted by Dakota Johnson and Krista Smith at Delilah on February 21, 2017 in West Hollywood, California.

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FEATURED: WWD February 2017

Albino Riganello joins SemSem as Design Director beginning with the new Women’s and Girls’ Fall/Winter 2017 Collection. He says of Al Otaiba, “[Abeer] has amazing taste. She’s a pro-shopper. She really knows her body…She doesn’t like tricky design. She likes clean shapes — but sexy — and a little sparkle here and there, a nod to her Egyptian heritage.”

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FEATURED: Forbes February 2016

Lorraine Schwartz and Blake Lively hosted a luncheon on Tuesday at Bergdorf Goodman in honor of Egyptian designer Abeer Al Otaiba, Founder and Creative Director of SemSem, a line of chic ready to wear for both Women and Girls; though the pieces are not identical, they share similarities through fabric or color. SemSem supports a different women's charity each season with the proceeds from its sales.

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FEATURED: Harper's Bazaar Arabia January 2016

As wife to the UAE’s ambassador to America, Abeer Al Otaiba is charged with changing the world’s perception of Arab women. Now, with a tenderly conceived mother and daughter clothing line to her name, Abeer speaks to Louise Nichol about adding fashion, philanthropy and family to her sphere of influence. Styles shown in this article include the Jamila Long Embroidered Kaftan and Layla Embroidered Jumpsuit.

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Elle Arab World January 2017

With a sense of style that stems from her multi-cultural background, creator of mother-daughter fashion brand SemSem, Abeer Al Otaiba is a woman of several facets. Her ultimate desire is to create a global lifestyle brand that is invested in its social mission of supporting women and girls around the world. In this article, Abeer wears her Aisha Long-Sleeve Long Dress.


The SemSem doll comes wearing SemSem's signature animal print shorts and top, one ivory tutu and one blush tutu, a purse, bracelet, hairbows and shoes. Your little one will love dressing her up to look just like you! Shop all dolls and doll accessories, here.

People Magazine March 2016

"The Bomber is a statement piece that's versatile enough to be worn from day to night," says Abeer Al Otaiba, who designed Lively's SemSem jacket. Be like Blake and purchase your very own Hannah Bomber Jacket before they’re all gone!

Harper's Bazaar Arabia Best Dressed February 2016

Recently fêted by Blake Lively and jewelry-designer-to-the-stars Lorraine Schwartz at a glittering event to celebrate the launch of her mother-and-daughter clothing line SemSem at Bergdorf Goodman in New York, Abeer Al Otaiba is fast becoming the toast of her adopted home in the US. Browse the entire line of SemSem Women’s looks here.

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