PRESS

Celebrities love to wear SemSem! Check out our latest newsworthy mentions.

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Arab News: Regional brand SemSem is winning over stars in Abu Dhabi

"Hollywood star and comedian Tiffany Haddish took to Instagram over the weekend to show love for regional brand SemSem after she was saved from a fashion mishap in Abu Dhabi..."

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Washington Life Magazine: SemSem's Pop-up Boutique Brings Glamour to Georgetown

"Hollywood stars and influencers like Chrissy Teigen, Blake Lively, Joan Smalls and Vanessa Hudgens have all been spotted donning SemSem looks in recent months..."

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Forbes: The Emerging Fashion Brands To Watch In 2019

"Otaiba combines her Middle Eastern influence and degree in civil engineering to create glamorous yet functional, resort-ready designs that have been worn by Tiffany Haddish, Blake Lively, and Kourtney Kardashian."

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Vogue Arabia November 2018

"One particular dinner was especially star-studded, as SemSem creative director and founder Abeer Al Otaiba brought together comedians, actors, and style icons from around the world to fete the womenswear label, and introduce guests to Abu Dhabi’s wonders..." 

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WWD: SemSem Celebrates Spring-Summer 2019 in Abu Dhabi

"Guests, including her longtime friend Lorraine Schwartz, comedian Tiffany Haddish, Olivia Palermo and her husband model Johannes Huebl, celebrity stylists Law Roach and Eric McNeal and international editors and influencers enjoyed an evening of fashion during the buzzing Abu Dhabi Grand Prix weekend..."

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SemSem launches exclusive collection on Net-a-Porter

"Founded by Abeer Al Otaiba, this Egyptian brand has looked to a storied institution for inspiration, taking its cues from New York's Studio 54."

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Vogue: Kenza Fourati is the Star of SemSem’s Fall ’18 Collection

“This season, our message is to “reach for the stars,” empowering women and girls to reach their full potential, as little girls with dreams become women with vision...” 

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Vogue Arabia September 2018

"Settling into one of the unassuming plush couches decorated with throw pillows, Al Otaiba explains that she considers her role key to helping project Arab women as leaders in business, culture, and government..."

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Jamalouki April 2017

Check out our feature in Jamalouki Magazine and read the full interview with Abeer Al Otaiba, Founder and Creative Director of SemSem. See why Blake Lively, Josephine Skriver, Selita Ebanks, and the like, can't get enough of our newest collection.

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Harper's Bazaar April 2017

SemSem pre-orders are now available for Women and Girls and can also be placed on Moda Operandi. Inspired by Abeer Al Otaiba’s Egyptian heritage, the Camille Coat is part of the ready-to-wear brand’s Autumn/Winter 2017 Collection, marrying classic silhouettes with traditional touches.

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