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Celebrities love to wear SemSem! Check out our latest newsworthy mentions.

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SemSem launches exclusive collection on Net-a-Porter

"Founded by Abeer Al Otaiba, this Egyptian brand has looked to a storied institution for inspiration, taking its cues from New York's Studio 54."

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Vogue: Kenza Fourati is the Star of SemSem’s Fall ’18 Collection

“This season, our message is to “reach for the stars,” empowering women and girls to reach their full potential, as little girls with dreams become women with vision...” 

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Vogue Arabia September 2018

"Settling into one of the unassuming plush couches decorated with throw pillows, Al Otaiba explains that she considers her role key to helping project Arab women as leaders in business, culture, and government..."

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Jamalouki April 2017

Check out our feature in Jamalouki Magazine and read the full interview with Abeer Al Otaiba, Founder and Creative Director of SemSem. See why Blake Lively, Josephine Skriver, Selita Ebanks, and the like, can't get enough of our newest collection.

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Harper's Bazaar April 2017

SemSem pre-orders are now available for Women and Girls and can also be placed on Moda Operandi. Inspired by Abeer Al Otaiba’s Egyptian heritage, the Camille Coat is part of the ready-to-wear brand’s Autumn/Winter 2017 Collection, marrying classic silhouettes with traditional touches.

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Elle Magazine, April 2017

Read the compelling story behind Abeer Al Otaiba, Founder and Creative Director of SemSem, on how her daughter, Samia, was her inspiration for launching SemSem, that features looks for Girls such as the Naya Ruffle Dress and coordinating Women’s outfit, the Jasmine Bell Sleeve Top.

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L'Oréal Galentines Day Soirée February 2017

Blake Lively wore SemSem’s Gharam Short Dress that features a mock neck, full length sleeves, and a pleated mini skirt, to the L’Oreal Paris Paints + Colorista launch event in New York City as she celebrated Galentine’s Day. 

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Toast to Young Hollywood February 2017

Lydia Hearst wore SemSem’s Camille Asymmetrical Draped Top to the Vanity Fair and L'Oreal Paris Toast to Young Hollywood hosted by Dakota Johnson and Krista Smith at Delilah on February 21, 2017 in West Hollywood, California.

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FEATURED: WWD February 2017

Albino Riganello joins SemSem as Design Director beginning with the new Women’s and Girls’ Fall/Winter 2017 Collection. He says of Al Otaiba, “[Abeer] has amazing taste. She’s a pro-shopper. She really knows her body…She doesn’t like tricky design. She likes clean shapes — but sexy — and a little sparkle here and there, a nod to her Egyptian heritage.”

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FEATURED: Forbes February 2016

Lorraine Schwartz and Blake Lively hosted a luncheon on Tuesday at Bergdorf Goodman in honor of Egyptian designer Abeer Al Otaiba, Founder and Creative Director of SemSem, a line of chic ready to wear for both Women and Girls; though the pieces are not identical, they share similarities through fabric or color. SemSem supports a different women's charity each season with the proceeds from its sales.

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