A cosmopolitan blend of Egyptian, Emirati, and French influences define the signature SemSem style. The fine details and exceptional quality of the collection appeal to women and girls who appreciate special pieces. SemSem clothing is hand-made in the traditional fashion – the way Abeer’s grandmother once made clothing for her mother.
SemSem uses only the finest materials in its collection. Fashioned from Italian silks and French corded lace, the SemSem look is one of elegant simplicity for mothers and their daughters.
Je Ne Sais Quoi
The brand’s attention to detail is evident in the intricate beading, hand-stitched 3-D embroidery, and grosgrain details that make each piece a joy to wear. SemSem’s signature triangle design and lotus flowers are incorporated throughout the collection in subtle ways. Every SemSem piece is lovingly made in New York City and select cities around the globe.