Inspired By Love

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Inspired By Love

When a woman becomes a mother, she answers to a higher calling of love. Every mother who holds her daughter in her arms makes the same unspoken promise – she promises to teach her everything she knows about how to live a life with beauty, kindness, and grace. SemSem honors this special relationship with a collection of designer clothing for mothers and their daughters. At the heart of the line is founder Abeer Al Otaiba’s own young daughter, Samia, whose nickname “SemSem” inspired the brand’s name.

About the Founder

The SemSem line reflects the life experiences of its founder and creative director, Abeer Al Otaiba. Holding a degree in civil engineering, Abeer is focused on attention to detail, quality, and functionality. From her childhood in France, she brings a sense of refined elegance to her designs. Her Mediterranean upbringing and time spent in the Emirates is evident in SemSem’s resort-ready pieces. As a nod to her hometown of Alexandria, SemSem weaves two widely recognized Egyptian symbols – a triangle and a lotus flower – into its branding and clothing designs.

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