The SemSem line reflects the life experiences of its founder and creative director, Abeer Al Otaiba. Holding a degree in civil engineering, Abeer is focused on attention to detail, quality, and functionality. From her childhood in France, she brings a sense of refined elegance to her designs. Her Mediterranean upbringing and time spent in the Emirates is evident in SemSem’s resort-ready pieces. As a nod to her hometown of Alexandria, SemSem weaves two widely recognized Egyptian symbols – a triangle and a lotus flower – into its branding and clothing designs.
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